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Malcolm Reading writes for the Australian Design Review

Entering a design competition is hard work, but capture the public’s imagination and you will be rewarded. Winning one can transform an emerging firm or revitalise an established practice.

Malcolm Reading examines the value of design competitions in the December 2019 issue of Australian Design Review, the go-to industry resource in Australia and beyond in the architecture, design and interiors fields.

Why would a client run a design competition? And why should a practice enter? In his in-depth article, Malcolm explores the numerous benefits that competitions can bring both a client and architect. And whilst winning a competition is an excellent achievement for any practice, even a loss can provide surprising advantages. Malcolm debunks some of the myths surrounding competitions and reveals the best way for practices to get the most out of the competitive process.

To read the full article, please visit Australian Design Review.

Malcolm will also be featured in a Business of Architecture and Design podcast early in 2020.